Social Networks Still Growing Strong, Engagement Leveling Off

mybook.jpgStats to be released tomorrow by comScore show that traffic to most of the top social networking sites is continuing to increase in the US, although the amount of time users spend on such sites is leveling off. For example, while MySpace is showing 11.6% year-to-year growth in unique visitors and Facebook is up 78.6%, the amount of time the average user spends on each site is down 10.4% and up just 1.1%, respectively. Further, the average time spent on Bebo is off 63.6%, though the US is only a small part of that social network’s user base.

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Author: on February 11th, 2008

Category: Blog

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