Global Social Media News

Part of my responsibility at Ford is to set strategy for the company globally on social media activities. So when DM News called to ask for an interview, I talked about what some of the challenges are at a multinational corporation.

Recently, I discovered that my interview was front page news over at DMNews.com. Called “Social Media Goes Global,” I was quoted, along with Shiv Singh, VP of media and global strategies at Avenue A/Razorfish and Bob Pearson, VP of communities and con¬≠versations at Dell. Here are some excerpts from the piece:

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Author: on October 20th, 2008

Category: Development

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